Is MaaS Really the Future of Digital Marketing?

Marketing isn’t the forefront of automation in our world. We’re behind industries like accounting or customer relations. This is due mostly to the fact that our profession relies mostly on asset creation.

When you build a marketing business, you’re doing a lot of content creation, link-building, campaign re-tooling. Automation saves time outside of those tasks. But it’s difficult to make those tasks automated.

This is where Marketing as a Service (MaaS) comes in. And in the next few paragraphs, I’m going to explain exactly how it will completely revolutionize the marketing world.

What Exactly is Marketing as a Service?

When we say “as a service” what we really mean is laissez-faire. When you employ Servers as a Service, you don’t have to mess with your server. All security, backup, APIs, storage etc are done for you.

Marketing as a Service should be no different. You should have to do the bare minimum to set up the service and from there on, you take your hands off the wheel and watch it work for you.

You Don’t Know Marketing and That’s OK

It’s extremely difficult to keep up with marketing trends even if you’re a full-time marketer. If your full-time job isn’t marketing, then it will be near impossible to stay abreast of the ever-shifting market. Marketing as a service makes this absolutely OK.

When you let someone else do your marketing, you can spend your market research time improving product and service value to a customer and investing in relationships. In essence, the purpose of marketing as a service is to free up the business owner and the entrepreneur to actually work on their business.

The Technical Side Is Taken Care Of

Since the advent of the internet, the need for technical knowledge in marketing has increased a thousandfold. And many business owners shirk marketing due to fear of technology. Marketing as a Service assuages the business owner’s fears in this area.

Don’t understand how to optimize pay per click ads? No problem, marketing as a service has you covered. When you hire a MaaS company, you’re up and running in a few minutes.

It’s a Centralized Model

Marketers often hole themselves up in particular niches. One might focus on SEO, another on pure content marketing, another on ad copy, etc. You sometimes have to hire multiple marketers to do the entirety of the work.

With marketing as a service, you should get an entire package in one service. No more shopping around through hundreds of marketer bios. Just find a service that fits your style and go with it.

Marketing as a Service May Not Be For Everyone

There may be a few reasons that a full-service marketing offer may not be for you. Not every service is a viable solution for every possible customer.

According to Story Block Media, lack of familiarity is one of the top reasons a company may not want to hire out their marketing. If a service does not fully understand what your business is about or your business is more complicated than an outside agency could fully grasp, then perhaps you should consider an in-house solution.

This doesn’t mean that outsourced solutions like the MaaS model can’t learn as they go, it just means that the beginning might be rough. Mixed signals often frustrate or cause confusion and the value a MaaS platform might be limited for certain industries.

This doesn’t mean fields that require expertise shouldn’t consider MaaS and do their research. Perhaps a marketing service will have prior experience in your field of expertise.

Some Services Might Be Too Slow for Your Needs

If you’re on a tight timeline, some marketing services might be too slow for your needs. Marketing is becoming more and more automated. But we still need hands-on work for most marketing efforts.

And if a marketing service acquires more contracts than they have time for, their services slow down. An in-house team may be able to keep you up to date and help steer your marketing ship more efficiently than an off-site marketing service.

But with an on-site marketing office, you do use up more resources than you would with an off-site marketing service. What you gain in efficiency, you lose in resources.

How to Get the Most Out of Marketing as a Service

While MaaS is a fairly hands-off experience, it’s still up to you to make sure you get the most out of the service. You should have a roadmap already worked out for your marketing campaign before you finalize your MaaS contract.

This will ensure the marketing service knows exactly what you expect. While a marketing plan may eventually become moot after a time, it’s a great way to gather data and establish goals.

But don’t expect a marketing service to follow your plan to the letter. A marketing plan is dynamic. It shouldn’t be a static document meant to constrain your marketing service.

Pay Attention to Your Customers

This may seem like common sense advice, but when it comes to marketing many companies forget that their goals should tailor to their customers. You might think the goals you have for your company’s future are perfect until your customers leave.

Marketing plans often fail because they don’t focus on how a service or product solves a customer’s problems. Usually, these failed campaigns focus too much on specifications. “Here is what we offer!” their ads yell.

Nobody cares.

Make sure you know how your service or product solves your customer’s problems before hiring a marketing service.

Not a Fix All

Of course, no solution will fix all your marketing problems. Often the problem is deeper than any outward marketing campaign can solve.

But MaaS is where most marketing is heading. Maybe it’s time to see if it’s right for your business.

If you’re interested in more marketing advice, check out the rest of

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Writing your financial autobiography ~ Get Rich Slowly

I believe that each of us possesses a money blueprint, a mental map that defines our behaviors and attitudes toward money. Our basic blueprints come from our parents. They’re altered through our interactions with friends and co-workers. And, of course, our own experiences lead us to modify and add to our money blueprints.

A couple of months ago, I had lunch with my friend Michael. We talked a bit about my money blueprint, then we talked a bit about his. Because our backgrounds are similar, our money blueprints are similar.

“You know what would be interesting,” Michael suggested. “You should write your financial autobiography.”

“Nobody would want to read that,” I said, grimacing. Michel laughed.

“Well, they probably wouldn’t want to read it if you made it too long,” he said. “I don’t mean you should write a book about it. Just do a long blog post. Write your financial autobiography, then look to see how your past has affected your money blueprint.”

I liked the idea, but could’t understand how it would work in practice.

Then, last week, I read Alexander Chee’s 5000-word essay at Buzzfeed (yes, really — Buzzfeed) about how deeply money and pain are connected in his life. This is a financial autobiography. And this shows clearly how experience creates a money blueprint.

Alexander Chee’s Financial Autobiography

In 2000, Chee unexpectedly became the manager of his church’s outreach program for the homeless. To his surprise, he had no problem with the position. He managed its money effectively. Planning and budgeting were easy. This was vastly different to his financial life at home.

The calm with which I did this every week was not visible in the rest of my life. In the apartment I returned to after those volunteer shifts, my closet stacked full with boxes of files and receipts going back 15 years. Many were unpaid bills, missed payments, or collection notices. Letters from the IRS. A personal organizer I had hired a few years before had said, looking them over, “Oh, wow, you don’t need these,” then she laughed and told me to throw all the papers away. But I could not. When I eventually moved out in 2004, I moved with those boxes.

Chee gradually came to realize that while he was perfectly competent with his church’s money, something in his psychology was preventing him from behaving similarly with his own money. In his personal life, money and pain had become intertwined.

Chee family

Chee’s father died young — at the age of 43. He also died relatively wealthy and without a will. The state of Maine divided his estate, part of which became a trust for the 15-year-old Chee. When he turned 18, he gained access to that account.

“The first thing I did with my money was part rebellion, part panegyric,” Chee writes. “My father had loved fast cars and expensive ones, both, and so I bought what I thought he’d want for me, a black Alfa Romeo.”

Aside from this one expensive indulgence, Chee tried to make good use of his money. He used it to obtain a college degree, to turn himself into a writer. His trust fund lasted nine years. “For those nine years, I felt both invulnerable and doomed, under the protection of a spell that I knew to be dwindling in power.”

Throughout this long essay, Chee offers a variety of anecdotes to illustrate how he developed his money blueprint. Like my parents, his mother and father never really gave him overt lessons in personal finance. Instead, Chee learned about money from the way his parents acted.

Both of my parents had worked hard for what they had — my father, with his older brother, had scavenged for food from abandoned army supply trucks in Seoul during the Korean War. My mother had cleaned hotel rooms during the summer for the money she used to buy the car she drove away from Maine. My father believed money was for spending, and my mother believed it should never be spent. Her clothes were handmade also — for much of her life, she made them herself. She was as stylish as my father, but by her own hand.

This article is filled with financial lessons on everthing from the importance of estate planning to the power of thrift. More than that, it’s packed with examples of why smart money management isn’t simply about math. For most of us, it’s a complex subject loaded with psychological and emotional issues. And when relationships are involved, those issues are accentuated.

To the extent I have survived myself thus far, it began…when I realized I treated money emotionally and decided to treat myself as I would anyone else I was taking care of. Ordinary thrift and self-forgiveness were the payday only I could provide, no matter my professional or financial circumstances, and this realization was the gift of that time, as close to a Unitarian grace as I think I’ll ever get.

Chee’s article is a true financial autobiography. After reading it, I think I know what my friend Michael was asking me to do.

Writing Your Financial Autobiography

Sometime in the next couple of weeks, I intend to set aside a few hours to write my own financial autobiography. I’ve shared bits and pieces of it over the years, but I’ve never tried to assemble these individual stories into a more coherent whole.

I suspect that many Get Rich Slowly readers could profit from writing their financial autobiographies, too.

When I do mine, I plan on free writing. I’ll do a massive stream of consciousness braindump. I’ve thought enough about this subject and my own history that this should yield an instructive story.

If you want to do this exercise but need some prompting to help you begin, consider exploring the following questions:

  • What are you earliest memories about money? When you were a child, what did you learn about money? Did your parents every give you money lessons? Or was the subject never discussed in your house? Did you get an allowance? If so, how much were you given and what were you allowed to do with it? What other experiences did you have with money when you were very young?
  • How did your relationship with money change during your teenage years? Were you expected to work when you were in high school? How was the subject of college handled? Was college an expectation in your family? If so, how was it going to be paid for? How did your perception of money change as you became more aware of the world and as you were exposed to friends with different financial backgrounds?
  • As you entered early adulthood and became more responsible for your own financial situation, how did your attitudes and behaviors change? Did they change? If you went to college, how did that experience affect your money blueprint? What did you learn as you entered the workforce, began to live on your own, and then entered into adult romantic relationships?
  • In more recent years, how have you handled money? Have your attitudes and habits changed since you were younger? How so? What is your current financial situation? How do you feel about that situation?
  • Where do you see yourself headed in the future? What changes would you like to make to your financial life? What goals would you like to accomplish? Are there parts of your money blueprint that seem faulty? How will you fix them?

If you want more help, the Faith and Money Network has a free thee-page PDF meant to help people prepare their own money autobiographies. (This guide comes from a religious perspective, but it’s still useful if like me you’re non-religious. Just ignore the churchy bits!)

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How to check your Social Security benefits online ~ Get Rich Slowly

Last week, I drove out to the box factory to see my brother Jeff and my cousin Nick. Ostensibly, I made the trip to check up on Mom’s financial situation. Really, though, it was an excuse to spend three hours chatting about nothing and everything all at once.

As I was looking through Mom’s Social Security info, I decided to check my own account online.

“Look,” I said. “I’ll get $1125 per month if I start Social Security in thirteen years. If I wait eighteen years, I’ll get $1598 per month. That’s as if I had another half-million dollars saved for retirement.” [I based this very rough estimate on the math for the four-percent rule.]

“Wait,” Nick said. “You can check your Social Security benefits online?” He was less interested in my hypothetical half-million dollars in added wealth than he was in looking at his Social Security account.

“Yes,” I said. “Of course. Generally speaking, the U.S. government websites are awesome.” It’s true. They are. Our government may get a lot of crap for the things it does wrong, but government websites are universally useful and informative.

“But is that safe?” Nick asked.

“Yes, it’s safe,” I said. “It’s the official Social Security site with official Social Security information. The government isn’t trying to scam you.”

“I didn’t know you could do this either,” Jeff said.

“Huh,” I said. “Maybe I should share this at Get Rich Slowly. If you guys don’t know about this, there are probably tons of other people who haven’t heard about it.”

How to Check Your Social Security Statement Online

It’s easy to check your Social Security statement online. Everything works exactly as you’d expect and the website security is tight. Here’s how.

  1. Head to the official Social Security website. (Make sure you’re at and that the start of the URL includes “https” indicating that it’s a secure connection.)
  2. Create an account. Follow the instructions carefully. When you receive your activation code, return to the Social Security website to complete the process.
  3. After you’ve created your account, log in. Even here, you’ll encounter an additional security measure. After you submit your password, the website will email you a one-time security code. After you enter that, you’ll be able to access your information. (You’ll get a new security code each time you access the account.)

From the main page of your account, you have access to all of your basic Social Security info, such as your earning record:

My Social Security Statement

And your estimated benefits:

My estimated Social Security benefits

You can also download your most recent Social Security statement and/or order a replacement card. (True story: My Social Security card was stolen from the glovebox of my Datsun 310 GX in 1988, when I was a sophomore in college. I’ve never replaced it.)

There’s not a lot to see in your Social Security account, but that’s fine. Sometimes you simply need to check your estimated benefits or your lifetime earnings. The Social Security website makes that easy and efficient to do.

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Le 10 atlete più belle al mondo (escluse la Pellegrini e la Cagnotto)

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The Top 10 Richest People in the World

There’s been a huge fluctuation in the net worth of these 20 billionaires in the past month. But, you can find out more about that below!

The stats given here in regards to net worth have come from Forbes directly. These are the top 10 richest people in the world in 2017:

10. Charles Koch

Net Worth: $47.6 Billion

Charles Koch is an American businessman and philanthropist.

Koch is the co-owner and CEO of Koch industries. Koch Industries now includes process and pollution control equipment and technologies; polymers and fibers; minerals; fertilizers; commodity trading and services; forest and consumer products; and ranching.

Koch made this year’s list of the richest people, and with an impressive net worth of $47.6 billion!

9. Michael Bloomberg

Net Worth: $51.8 Billion

Michael Bloomberg is an American entrepreneur and politician. Bloomberg is the founder and CEO of Bloomberg L.P, the financial data and media company. Bloomberg is now 74 years old and one of the richest people in the world.

What Happens to Your Body After Drinking Coke?

Michael Bloomberg dropped two places this year on Forbes’ richest list, but has recovered since then, moving back up to the 9th spot.

8. Bernard Arnault

Net Worth: $53.3 Billion

Bernard Arnault is the CEO of LVMH (Louis Vitton Moet Hennessey).

Ultimately, the company was formed from merging the two businesses together. Louis Vitton is the very successful luxury fashion brand, and Moet Hennessey is the merged champagne and cognac manufacturers.

Bernard has moved up six places so far this year, and that places him at 8th on the list of the 20 richest people on earth this year.

7. Larry Ellison

Net Worth: $59.2 Billion

Larry Ellison is the co-founder of the Oracle Corporation, and he was also the company’s CEO until September 2014. Over the years, Oracle has become an incredibly successful tech company, now being 39 years old and employing over 136,000 people.

Larry Ellison is 7th on this list of the richest people in the world, with a net worth of $59.2 billion.

6. Carlos Slim Helu

Net Worth: $69.7 Billion

Carlos Slim Helu is a Mexican businessman and investor; owner of the conglomerate ‘Grupo Carso’. The conglomerate’s portfolio consists of brands in many different industries, such as health care, media, energy, real estate and retail.

Carlos is 6th on this list of the richest people in the world, with a net worth of $69.7 billion. However, he was recently knocked down two places by Bezos and Zuckerberg.

5. Mark Zuckerberg

Net Worth: $71 Billion

We all know Mark Zuckerberg as the founder of Facebook. Facebook has become the most popular and most valuable social media company in the world. And it all started in Mark’s dorm room at Harvard University.

Mark Zuckerberg has recently moved up a position on the list this year, after gaining an ridiculous $30 billion in net worth, now making him the 5th richest man in the world.

It’s expected that he will continue to climb the list in the future, and maybe even make it to the top. Considering how young he is, it’s not out of his reach.

4. Warren Buffett



Net Worth: $76.3 Billion

Warren Buffett is an American entrepreneur and investor, and CEO of Berkshire Hathaway. Buffett is the most successful investor worldwide, and millions of other traders look up to him because of his success.

Warren Buffett is the 4th richest man in the world, with an incredible net worth of $75.6 billion. However, despite this fact, Buffett still lives in the home he purchased back when he didn’t even know what a billion dollars looked like.

What a humble guy!

3. Jeff Bezos



Net Worth: $83.7 Billion

Jeff Bezos is the founder of Amazon, one of the biggest and most popular companies on the web. Amazon started as a simple online bookstore in Jeff’s bedroom, and the initial sales were slow.

Jeff has recently moved up to the 3rd richest man in the world, after adding a whopping $30 billion to his net worth! Amazon is making major moves, after recently acquiring wholefoods, launching drone shipping and a bunch of other strong ideas.

2. Amancio Ortega

Net Worth: $84.3 Billion

Amancio Ortega is a Spanish entrepreneur and founder of the Inditex fashion group. Inditex owns Zara, and Zara is one of the most popular clothing chains worldwide.

Ortega recently dropped down to the 4th richest man in the world, after Bezos started making serious moves at Amazon, but is now back up to 2nd!

1. Bill Gates

Net Worth: $89.9 Billion

Bill Gates is the founder of Microsoft, and the richest man in the world as of 2017. Gates founded Microsoft in 1975 with Paul Allen, and has since become the largest PC software company worldwide.

This year, Bill Gates has gained an incredible $10 billion in additional net worth! This has put him at an estimated net worth of $89.9 billion overall.

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Homeless man who didn’t know he was millionaire is found dead before he could be told about his fortune: Body of ‘heir’ to $300m discovered frozen to death under railway bridge

A long-lost relative of the reclusive and eccentric New York heiress Huguette Clark, who stood to inherit $19 million of her $300 million fortune has been found dead from hypothermia in rural Wyoming.

Wealthy: Huguette Clark left an estate valued at $306.5million when she died last year

Timothy Henry Gray’s body was discovered by children sledding under a Union Pacific Railroad overpass in Evanston, in the southwest of the state on Thursday, as the temperatures hit 10 degrees.

Gray, 60, was the half great-nephew of Clark, who died in May 2011 aged 104 and tragically was unaware that he was potentially entitled to 6.25 percent of her copper mining fortune, which has been conservatively estimated at £307 million by the administrator of her estate.

Lieutenant Bull Jeffers of the Evanston Police Department said that there was no evidence of foul play involved in the death and that Gray was wearing a light jacket.

He added that it wasn’t clear if Gray was living under the overpass at the time of his death, however, other homeless people have been known to camp there during the year.

Tim Gray was an adopted great-grandson of former U.S. Senator William Andrews Clark, who made his reputation as one of the copper kings of Montana, who also diversified into banking, building, railroads and reserves special fame as the founder of Las Vegas.

The impressive senator’s youngest daughter lived as a recluse in New York City hospitals for 20 years until her death in 2011 while her palatial properties across the country sat unused.

Valuable: Ms Clark's three apartments in this New York building are worth a total of $53million

Valuable: Ms Clark’s three apartments in this New York building are worth a total of $53million

Untouched: The heiress had not visited Bellosguardo in Santa Barbara, California since the 1950s

In her will, Huguette Clak bequeathed no money at all to her family, leaving it all instead to her nurse, goddaughter, attorney, accountant, hospital, doctor, favourite museum and various employees and an art foundation she wanted established at her oceanfront estate in Santa Barbara, California.

It is thought that not one of her relatives had seen her in 40 years, although some had tried to keep contact with her through holiday cards and the occasional phone calls.

Because they did not receive a penny in her will, 19 of Clark’s relatives stepped forward to challenge her will in a New York court.

A public administrator joined in on behalf of Gray who lawyers had tried to contact about the battle, but all they could find were belongings abandoned in a storage locker – private investigators were not able to find him.

Indeed, even if investigators could not contact Gray and he had been granted a share of the massive inheritance, his spouse or children would have been entitled to it – however he had no wife or kids.

In fact, in spite of his homelessness, Gray had access to money and the coroner said that Gray’s wallet contained a cashier’s check from 2003, for a ‘significant amount.’

Gray’s older brother, Jerry, said that Tim had worked as a cowboy and lived in the Rocky Mountain states most of his life.

‘He was homeless essentially,’ said Jerry to NBC News.

‘If we had proper mental health services in this country, we could have notified and known to do something.’

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My mom is a millionaire!

When I woke up last Thursday, I thought my mother was flat broke. I went to bed with the shocking realization that she’s a millionaire.

Long-time readers will recall that my mother has struggled with her health for a number of years. She’d been living on her own, receiving ongoing treatment for schizophrenia, since my father died in 1995. Things gradually got worse until in 2010 we three sons had check her into a psychiatric ward for a couple of weeks so she could receive intensive one-on-one care. She seemed fine after that, but a few months later she experienced a crisis. She drove her car through the back of her garage.

Mom's garage

We took Mom to the hospital, but the doctors couldn’t figure out what was wrong with her. When she was discharged, we placed her into a “memory care unit” at a local assisted living place (which I call Happy Acres).

“I’m not sure how we’re going to pay for all of this,” my youngest brother (Tony) said at the time. “Mom only has $20,000 in the bank.”

“We’ll figure it out,” my middle brother (Jeff) said. And we did.

Managing Mom’s Money

Jeff and I gained power of attorney, which has allowed us to manage mom’s accounts and to make decisions for her well-being. Although it hobbled the business, we structured it so that the family box factory channeled some of its profits directly to her care. (Since she owns 60% of the company, this seems perfectly reasonable.)

For the past six-and-a-half years, Mom has enjoyed a pleasant routine at Happy Acres. After a short stay in the memory care unit, she moved into an apartment of her own. I took her to the Humane Society to choose a cat. She loves Bonnie and Bonnie loves her. Mom has a group of friends that she eats lunch with every day. Mom is quiet. She doesn’t say much. But she likes it when we drop by to see her. (To be perfectly honest, my middle brother sees and cares for her more than me and my youngest brother.)

At the end of 2017, Jeff sent me an email. “Mom got a letter from Social Security. She has to start taking payments when she turns 70 in April. I have no idea how to deal with this. Can you handle it?” Can I handle something related to personal finance? You bet!

Last week, I drove down to the box factory to take a look at the paperwork. I opened the envelope containing Mom’s statement of benefits from the Social Security Administration. “It says here that she should get about $2161 per month,” I said.

“Wow!” Jeff said. “That much?” I’m not sure he’s ever looked at his own statement of Social Security benefits before. (Later today, I’ll share how you can check your current statement online.)

“Yes, that much,” I said. “And she’ll probably need to start taking required minimum distributions from her IRA.”

“What are those?” Jeff asked.

“Once you reach a certain age — 70-1/2, I think — you have to start pulling money from your retirement accounts. Here, let’s look it up.” We pulled out her most recent statement from Vanguard.

Mom Is a Millionaire!

Our research revealed that mom has $243,400.80 in a SEP-IRA (a self-employed IRA). Running the numbers through the Vanguard website revealed she needs to withdraw a minimum of $8883 per year — or about $740 per month.

Required Minimum Distributions

“It looks like she’ll be receiving roughly $2900 per month in benefits,” I said. “Not bad. That’ll help defray some of her costs. It might actually let us increase her standard of living, too.”

Then something occurred to me.

“Jeff, does the box factory own this land or does Mom own this land?” I asked.

“Mom does,” Jeff said. “Why?”

“Let me look it up on Zillow.” I pulled up the current estimate of the land value for the box factory. Zillow believes those two acres are worth $349,000. Then, for kicks, I pulled up the value of Mom’s house. (She owns a small home on two acres, the home where my father grew up in the 1940s and 1950s.) Zillow estimated the value of that property at $414,225.

“Jeff,” I said. “You’re not going to believe this. Mom isn’t broke. Mom is a millionaire.”

“WHAT?!?” Jeff said.

“I’m serious. When you combine the value of the two properties with the value of her retirement account, she has a net worth of $1,006,625. She’s a millionaire. Plus, she receives rent from the tenants in her house and rent from the box factory. Meanwhile, because she owns 60% of the business, she’s getting a chunk of the profits every month!”

We were shocked. Mom is a millionaire! For years, we’ve believed that she’s broke. Her bank account barely has enough to support her monthly expenses. But all this time, she’s been sitting on a pile of wealth.

Looking to the Future

The sad part, of course, is that Mom isn’t able to enjoy that wealth. She’s not in any condition to travel the world, to enjoy luxury accommodations, to buy fancy clothes. She’s nearly seventy years old and suffering from both physical and mental ailments.

Yes, we can employ that net worth to make sure she receives the best care possible, but she’s not going to be able to have fun the way a seventy-year-old millionaire should have fun.

Mom’s situation also demonstrates why some people do not include home equity when calculating net worth. They understand that money is a portion of their wealth, but it’s also illiquid. It’s wealth that cannot be accessed quickly or easily. So, some people leave it out of their net worth calculations. (My argument is that net worth has a precise definition. I understand the reasons for wanting to leave home equity out of your considerations, but the number you’re calculating is then not net worth by definition.)

In the short term, Jeff and I plan to get Mom’s Social Security benefits and retirement distributions flowing to her bank account. After we see what that cash flow is like for a few months (or a year), we can make more informed decisions about her future. Long term, we’re not sure what should happen. We know for certain that we’ll sit down and have a chat with her to see if there’s anything we can use this wealth for to make her life better.

Mom is a millionaire, after all. She should enjoy her wealth!

Mom and Bonnie

The post My mom is a millionaire! appeared first on Get Rich Slowly.

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A weekend of money talk for women only ~ Get Rich Slowly

After reading last week’s article about how couples can manage money together, MeganS left this comment in the discussion:

Has anyone ever heard of a money boot camp? My husband & I are doing Whole 30 right now and its been great to spend the month focused on our diet and bodies. But I really want to do the same thing with our finances! I’m looking for some sort of framework to give us some steps to get organized.

In response, I suggested MeganS check out the Lola Retreat, which isn’t really a financial boot camp…but serves a similar purpose. I think the Lola Retreat might appeal to many of the women who read Get Rich Slowly, so today I’m going to share a bit more about it.

Trivia: Did you know that the readership of Get Rich Slowly 3.0 skews largely female? It’s true! Since I returned to the site in October, stats show that women outnumber men at the site by a significant margin.

The Lola Retreat

This year, two of my favorite people are again collaborating on what they call “a bold money event for bold women”. They’re hosting the second annual Lola Retreat the weekend of April 27-29 in New York City.

Here’s how the website describes it:

The Lola Retreat isn’t about doing money like your mother did. It’s about facing your fears, owning your dreams and figuring out a plan to be in control of your finances. It’s going to be two (and a half!) days filled with deep discussion, impactful workshops, delicious snacks + drinks and the chance to connect with other like-minded women.

We’ll be hearing from some of the boldest, bravest, funniest women in finance on topics like under-earning, love + money, and financial anxiety. You’ll get to learn from a group of experts on the fundamentals of investing, retirement, debt repayment, home ownership, and budgeting.

Each part of the retreat has been designed to bring you financial confidence, accountability, and a roadmap that you can put into action the moment you get home.

Lola Retreat

I have a deep respect for the two women who are organizing the Lola Retreat. I admire them both personally and professionally. Allow me to give you a brief intro:

  • Melanie Lockert is the brains behind Dear Debt, a blog about breaking up with debt. Dear Debt is a place for Melanie (and her readers) to share their first-hand experiences with money…in the form of actual letters. It’s a novel concept, and one that connects with a lot of people. Melanie turned her blog into a fantastic little book by the same name. In her spare time — what spare time? — she works behind the scenes for a handful of other folks in the personal-finance world.
  • Emma Pattee is one of the masterminds who puts on the Camp Mustache events around the U.S. More than that, she’s a hard-working writer and marketer with an interest in real-estate investing and financial independence. Emma likes beer almost as much as I like beer. (Before Kim and I moved last summer, Emma and I walked our dogs together every Tuesday morning.)

Lola Retreat

Here’s more about the Lola Retreat:

Emma and I are feminists. There, we said it. We believe in the power of women and we believe women should be equal to men.

Not only that, but we believe that women should have equal access to opportunities as men. We want to fight the gender pay gap, prepare for uncertain times ahead, and empower women to get in control of their money so they can do whatever they damn please, whenever they damn want.

Money is all about freedom. Control. Access. Choices. Through the Lola Retreat, we aim to empower and teach women about money. And there is no better time than now.

This year’s Lola Retreat costs $475. If you buy your ticket before February 28th using the code EARLYBIRD, you’ll get a $50 discount.

Interested in attending but can’t afford it? Apply for a scholarship to the Lola Retreat. (Scholarship selection is anonymous and not based on whether or not you’ve purchased a ticket.)

If you want to meet like-minded women to learn more about money, I urge to you to attend. And tell them I sent you! (Note: I have nothing to do with the Lola Retreat. I just think Melanie and Emma are awesome, and I think this sounds like an amazing event. Last year‘s attendees loved it.)

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