They Can Run But They Can’t Hide: Win Sales With Facebook Messenger


There was a time when you could disappear off the face of the earth. Nobody could track you down without a private investigator under their hire.

Today is quite different. Everyone has a miniature communicator in their pocket replete with discrete recording devices and a GPS tracker.

Anyone can contact you anywhere at any time. If you look at the Verizon coverage map, you’ll see there is virtually nowhere to hide.

And that’s great news for internet marketers!

It means your ability to market directly to a consumer anywhere at almost any time has grown exponentially over the past ten to fifteen years. And tools like Facebook Messenger have accelerated the process.

No other online personal messaging service is as invasive as Messenger. Any other app wouldn’t get away with an overlay bubble that takes up one tenth of your screen.

But we are all so addicted to everything Facebook that we don’t seem to mind the messenger bubble floating there (until it actually gets in the way and we fling it off into the ether space).

But how does a business take advantage of this oddly welcome invasion into the lives of future leads and customers? Can you really use Messenger for marketing without driving away your leads due to spam?

I’m here to tell you it’s absolutely possible. And over the next few paragraphs, I’m going to show you exactly how to take advantage of this unusual marketing tool.

1. Facebook Messenger Ads: Better Than Billboards

Ok, that title was a bit of a red herring. Of course, you’re not going to use billboards as an internet marketing technique.

But the creepy predictions about billboard-like advertising in the 2002 film Minority Report haven’t come true in the real world (nope, Captain Crunch still isn’t waving at me from my cereal box). But they have in the online world.

While physical billboards peel and remain neglected, digital ads such as Google AdWords and Facebook Ads are booming. The world has embraced invasive advertising wholesale. And it’s an incredible thing!

Facebook Messenger is the newest internet marketing service on the playing field. Yes, the Messenger app has been around since 2011. But just last year (2016), Facebook began testing ads in Messenger.

So, if you’re the kind of person who hates seeing ads at the bottom of every mobile game and app you’re using, don’t worry, it’s not like that yet.

But if you’re an internet marketer, this news means internet marketing gold. Why? Because people spend years of their lives on Facebook Messenger!

WhatsApp and Messenger users send 60 billion messages a day. Nobody has really calculated how much time that would take. But even if it took only two seconds to write and send each message, that would equal almost 4000 years spent messaging people.

And even if WhatsApp took up half of those messages, that’s at least 2000 years of time people are looking at the Messenger interface. And I can guarantee just by looking at my own messaging habits that it’s way longer than 2000 years.

But this era of Facebook Messenger ads hasn’t arrived yet. However, you can still use messenger right now as a means of winning sales and garnering leads.

2. What Do Facebook Messenger Ads Look Like?

While you might be envisioning some weird version of spammy pop-up ads, Facebook Messenger ads don’t really work like that (yet). They are actually more like regular Facebook ads than you might imagine.

The Messenger app interface is still ad free. An ad for Christian Singles Dating doesn’t pop up when you’re messaging a potential date.

But a couple of new marketing features involving Facebook Messenger currently exist. And they’ll bring you big returns especially if you’re already using Facebook Ads for marketing.

Two Kinds of Ads for Messenger

Most ads online including Google AdWords and Facebook Ads will send you to a website landing page or a Facebook page. This is the traditional method of funneling customers onto a sales page.

And tradition is awesome! It’s what gave us apple pie a la mode and horribly-croaked Christmas carols in blinding blizzards.

But tradition isn’t always the most effective or expedient method to funnel customers. Sometimes you need a way to quickly answer a lead’s questions and get them closer to buying.

Destination Ads

This is where the destination ad comes in. A destination ad will send your leads to the Messenger App instead of a website or Facebook page.

Why is this valuable? It gives the customer a direct line to your business. And it encourages a conversation.

If someone clicks on the link, they most likely already have questions and want to ask them. It takes out the frustrating few steps of going to a site, finding the “Contact Us” link and filling out all the requisite info a site wants before they let you answer the question.

And while you may not be able to answer the person right away, your lead or customer will feel like they quickly contacted you. But be sure to promptly reply.

Within the next 12-24 hours is a preferable response time. If you don’t answer, your opportunity will fizzle like a spent 4th of July sparkler and your lead will wander off somewhere else.

Sponsored Messages

This is an opt-in only method meaning customers need to have already messaged you through Facebook Messenger before you can use this option. If they have already messaged you, Facebook allows you to send them a certain number of sponsored messages.

The limited number is a good thing. It means nobody will be tempted to spam the heck out of their customers and ruin this rare gem of a marketing opportunity for everyone.

And it’s really a great opportunity because your customers already began the dialogue, all you have to do is guide them toward a sale. And you need to guide them gently, oh so gently, because people can unsubscribe from your sponsored messages if they think these messages are too obtrusive.

I’m thinking this method might even completely replace e-mail newsletters someday. (Actually, I’d predict quite soon because how many e-mail newsletters do you actually open on a daily basis? I’d bet a kidney it’s not very many.)

3. How to Use Facebook Messenger Ads

Now that you know what I mean when I say Facebook Messenger ads, let’s examine how to use them to make loads of sales without driving away customers.

As I said before, you have to be gentle with your customers. But you also have to offer something of worth or get people engaged in an actual conversation.

The two types of ads that use Messenger play hand-in-hand. Destination ads start the conversation and sponsored messages continue the conversation.

It’s akin to building an e-mail subscriber list but slightly more personal and direct. Contact and instant connection are some of the worth you’re providing with destination ads.

Unfortunately, you can’t send a direct message to a particular customer with sponsored messages. Facebook keeps track of who messaged you and you send a blanket sponsored message to the whole list.

But you can see the messages that already came across to help you tailor a blanket sponsored message that will either answer common questions or offer solutions.

Take remodeling company, for example. You could run a destination ad asking people to sound off on what part of their home they would remodel right now if they had the money.

If you get answers, you don’t have to even aggregate the answers, each one will be different. But you could send a sponsored message saying something like “Hey! That’s a great idea! How about we come out on Wednesday and do a free estimate?!”

Sudden sales potential right there! You already know the pain point of a very specific audience. And you’re getting the solution literally right in front of their noses.

4. How to Stay Prompt

If you’re a one man show or you have a small team, you might be wondering how do you stay prompt when responding to customers.

You might not be able to afford a large customer service team, but you can afford a chat bot. Meet ManyChat, a Messenger chat bot you can try out for free.

It’s a really easy interface. You essentially give permission to ManyChat to chat for your page and you’re off to the races.

You can quickly program a chatbot that will respond just like a customer representative would for your company. And it will save you the headache of having to respond to every one of your leads in a timely manner.

While ManyChat is free, you might not want everybody knowing you’re using a particular bot. You can upgrade for $10 a month. You’ll see all ManyChat branding disappear and gain a bunch of extra tools as well.

Start Hitting Those Sweet Sales

Once you become an expert at balancing the two kinds of Facebook Messenger ads, you’ll be raking in the cash. I guarantee this is a more effective method of marketing than email subscriber lists.

And it’s easier! Do you have any experience with ads using messenger? Have you seen great returns? Let me know in the comments below.

 

 



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Lawyers Should Stick to the Law and Not Try SEO


As a lawyer, if you heard a potential client say: “Meh, I’ve been through enough court cases, I could represent myself,” would you:

A). encourage the client in the doomed path they’ve chosen? or

B). begin to list the number of qualifications you have and enumerate the many years of schooling you’ve experienced to get there?

While SEO isn’t nearly as complicated as a lawyer’s job, it’s certainly not something you can jump into after reading one Neil Patel post. On the surface, SEO is simple. But there are so many layers below the surface it would make a sous chef cry.

So, what could go wrong if a lawyer tried to do SEO by themselves? Let’s put crummy SEO on trial and see. Order in the court! I say order!

1. The Jury Falls Asleep

There is no room left for doubt. You’re a great lawyer. But if you addressed the jury like some amateur web “writers” address their audiences, they would fall asleep before they heard all the evidence.

Humans have a short attention span. It used to be that students could pay attention for 15 minutes at a time.  But some studies suggest we now have an average attention span even a goldfish would scoff at.

Google understands this. And they’ve installed measures to ensure top content on their search engine engages users and gives them what they want quickly.

A lot of SEO experts use Yoast’s standards when creating content for the web. And Yoast recommends keeping your paragraphs short and increasing white space.

Your law school professors would probably cringe if they saw the copy we SEO experts produce. But it’s what keeps people interested. SEO for lawyers is the opposite of what they taught you in your college English courses.

2. You Rank Nowhere and Lose the Case

You probably learned quickly that law isn’t as glamorous as TV makes it out to be. Not only do you have to pour over thick volumes of previous law cases, but you have to research and understand complex circumstances.

This means hours upon hours of research and preparation.

Of course, it would be an affront to all lawyers everywhere to claim that keyword research can hold a candle to legal research. But there is more to keyword research than picking a topic and running away with it.

Google offers a free keyword planner. But you have to understand how to use it before you go galavanting off with the first keywords you find.

You need to understand a few things first.

If you choose an all too popular keyword, you’re going to find it’s impossible to rank for that.

Take the word “lawyer” for example. KWfinder.com ranks this keyword at a 57 out of 100. “0” being easy and “100” being hard.

While over 200,000 people searched the term “lawyer” over the last year, it will be nigh impossible to rank on the first page for this term. And the cost per click is high, so if you ran a PPC campaign, you’d be paying out large sums of cash for very little worth.

You see, if you fail at keyword research you will fail at SEO.

3. You Lose All the Data (and Possibly Your Ranking)

As history has proven, if you’re not paying attention you could fall in a pit. And then you might need a lawyer because the pit was on somebody’s property.

But be that as it may, well-seasoned webmasters have fallen into SERP pits. And sometimes it’s because they weren’t paying attention to the right information.

If you’re really going to attempt SEO, you need to know how to use analytics effectively. Information is valuable in the SEO world. If you can know something is going to happen before it happens, you can mitigate or even eliminate the consequences.

Google offers free analytics tools for marketers and webmasters. But there is a host of services out there ready to help you get lost in all the data.

And if you forget about the data, you’ll lose big time.

4. You Become the Accused (of Plagiarism)

I’m probably preaching to the jury here (you made it through law school, right?), but cheating doesn’t get you anywhere. And it will eventually bury your website in the rankings.

You say you’ll never cheat or copy other people’s work. But you might offend the Google bots quicker than you could say plagiarism if you don’t know what’s not allowed.

Google frowns on plagiarism. And while you may never outright copy someone else’s work, the citation rules you followed through your academic career won’t save you in the online world.

You don’t want to look like you’ve ripped from another source. Always link out to a source.

Google wants original content. And their bots are designed to weed out duplicate content. If you accidentally place too much duplicate content on your site, your SERPs will suffer.

5. You Will Have No Social Life

I’m not talking about real life here. Maybe you don’t have a social life. That’s none of my business.

But social signals are an important aspect of SEO. And if you can’t keep up with social media in regards to your website, you won’t rise in the ranks with Google.

You want to take advantage of any social media influencers you can. This means people with massive reach.

These people will have more credibility on social media than you will. And the more someone with authority and credibility shares your content, the more it will get noticed by audiences and search engines.

You have to incorporate social into your SEO strategy or you’ll just end up at the bottom of the pile.

Lawyers Should Stick to Law

I’m not saying you shouldn’t try SEO. But it will take up more of your time than you think.

If you want to balance a law career and the optimization of your practice website, be my guest. But if you want things done right and you want your website on the first page of Google’s rankings, hire an SEO specialist.



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Interview with Affiliate Ball Creator Darren Blatt


I have been wanting to do this interview for a while but the Affiliate Summit events always come up so fast…

But here it is…  The interview with the man that has IMO added a big incentive to goto the Affiliate Summit.

The Affiliate Ball!

So here is my interview with Affiliate Ball founder Darren Blatt.

Tells us about your background.

First off, thanks for taking an interest in my story.  It’s an honor to do this interview with you.

My background in the music industry started fresh out of high school at 18 years old.  I was working at a concert club in Cleveland and another in Columbus while I was a student at THE Ohio State University.  I worked security so I’d either be working the backstage dressing room with the artists or breaking up fights.  I also informed the owners of which artists I thought would do great.

Flashing forward, about 7 years later I moved to San Diego and started a couple of alarm system companies.  When I left my partner, of one of my alarm clients made me an offer to do some marketing for his company.  They invented the first 3rd party counter for websites.  This is where I first learned about affiliate marketing all the way back in 1997.  I fell in love with the affiliate marketing industry and grew my own affiliate marketing business.

What gave you the idea to start the affiliate ball?

Back in the early days around 1997 to 1999, I would attend small industry parties after the affiliate conventions, and felt that the industry could benefit from one huge party that caters to the whole trade show.  At that time the party scene only had small parties for 50 to 200 people and many took place in hotel rooms, hardly the professional space for networking.  I wanted to create a place for the biggest players and newcomers to meet and get deals done.

The idea to throw parties at trade shows started in 1999 when I threw an event called the Players Ball.  We had Snoop Dogg, Ice Cube, Cypress Hill, and tons of other huge artists perform.  We always had 2,000 to 3,500 invited guests of the trade shows.  I figured since I knew how to book top artists and produce music events, why not throw the ultimate party with the biggest names in music.

On a marketing level, the signage is huge.  We reach almost everyone attending the trade show.  I thought it would give sponsors an edge to be able to offer VIP perks at the private party with Snoop.  Everyone else entertained their people with nice dinners but no one remembers who bought them dinner 10 years later.  I wanted to provide legendary events that are remembered for life.  This is a relationship business. For almost 2 decades, our parties have been a staple at trade shows and help build the foundation for long-term relationships and big business deals.

After throwing the Players Ball for 12 years, I saw an opportunity to cater to the Affiliate Summit Trade Show. I created the ultimate event, The Affiliate Ball so that affiliates, networks, advertisers, and other online marketers could network, entertain clients, have the opportunity to sponsor a big time event at a fraction of the cost, and culminate the conference with a once in a lifetime experience that gets bigger and better each year.

What performers have you had to date?

Snoop Dogg, Busta Rhymes, Nelly, E-40, Juicy J, Sean Paul, Shaggy, Big Boi of Outkast, Three 6 Mafia, Ice-T with Coco, Mixmaster Mike of the Beastie Boys, Bone Thugs N Harmony, Too Short, Doug E Fresh, B Real of Cypress Hill, Flava Flav and lots more.  We’ve had surprise guests like Coolio, Kurtis Blow, Sugar Hill Gang, and the list goes on.

We also had social media mogul and entrepreneur Gary Vaynerchuk speak at our VIP pre-party last year.  That might have been one of the coolest additions to our talent line up. Ludacris is the perfect addition to the Affiliate Ball this year.  I recently saw him perform in Vegas – you’re in for a treat!

How do you explain to the performers what the event is and are any of them intrigued about our industry as a whole?

I usually let them know that it’s a party first and they’re performing in the background.  They’re used to their shows being hardcore fans while our show guests are there to also network and do deals. It’s fun to see our crowd finally get loose and have fun after working super hard on the trade show floor all day.  Some of these entertainers are interested in doing internet deals and sometimes I’ll set things up. Too Short, Digital Underground & Doug E Fresh are just a few who took a special interest. About half of the artists don’t care at all and just show up right before they go on stage and leave right after.

Walk us through the process of getting artists from start to finish (I.e. How do come up with them, how do negotiations happen, what all do you cover expense wise, what does a typical Ryder look like, how does it work logistically (when do people get in and fly out)

It all starts with who I think would be the best artist for the amount I think I can raise in sponsorships.  I’ll reach out to my top 2 or 3 sponsors first to get a gauge of things.  MonsterAds.com has been supporting every Ball now for years.  It’s very important to have them locked in first.  I’ve also been lucky to have NationalMerchants.org become big supporters of the last few now AND they’ve already said they’re down for Vegas. Once they commit to me then it takes some of the pressure off.  I take great risks every time, there’s no guarantees I’ll raise enough to cover my costs.  This is where I go into hustle mode and make it happen.  I’m pretty good at figuring out which artist will please the masses while staying inside of a certain budget.

 

There’s lots to get done. I coordinate with their managers, agents, sound engineers, DJs. I have to get contracts worked out, transportation needs, sound equipment, food & drinks backstage, coordination on sound check and what time they’ll be at the venue, etc.  It gets pretty crazy because I host the night on stage as I’m coordinating with the artists in between. I’m a believer that to make sure things get done properly I need to do it myself.  Which is why I’m on the stage thanking the sponsors too.

Riders (backstage and sound equipment needs) do look pretty intimidating because these artists are used to performing in huge arenas. It takes lots of going back and forth to scale things down.  Sometimes artists want Playstation with certain games set up backstage.  Lots of times they request freshly squeezed orange juice or certain flavors of Snapples.  This is why for those who want to throw a party with big artists performing should just join us and let me handle it.  It’s not easy.

Like anything, this is an investment by you putting up all the cash up front to end up ROI positive. What’s that like?  

Stressful…

Who has been your favorite celebrity to work with?

It’s hard to narrow that down to only 1 person.  Snoop is super cool and has a great energy.  He also appreciates all of the Go Go dancers we bring.  We go over board by bringing 40 to 60 dancers per party.  Seal Paul might have been the best overall.  He was hanging out, taking pictures with all of the sponsors and was super down to earth. Too Short has been a friend all of the years and does projects with us from time to time.  Ice-T & Ice Cube are both very nice and super professional to work with. I’ve had great experiences with all of our artists. One day soon I’ll release lots of behind the scenes footage on the D$ Show (d-money.com).

Who was your least favorite to work with?

I’ve been fortunate to have great experiences. Sometimes I might have a communication error with the artist.  For example, I had a meet and great for sponsors lined up with Juicy J but it didn’t happen because the people with him either weren’t aware it was arranged or they didn’t care.  I can’t hold that against Juicy J.

What are the clubs like to work with?

It’s hard to work with clubs because they require huge bar minimums.  We pay for the production, venue costs and the artists.  We don’t include drinks for guests since it’s already so expensive booking huge names.  I’m still on the hook for a huge bar minimum because the venue needs to get paid too and they need a huge staff that accommodates over 2,000 to 3,000 guests.

What all do you have planned for next months ASE in NYC ?

We always have surprise celebrity guests that show up.  I’m always pleasantly surprised that we have people show up that I’m not even aware of.  I don’t want to spoil our surprises so I won’t mention what I know.  I do have a full Ludacris performance lined up where he’ll perform all of his hits.  DJ Diamond will be our house DJ again.  He used to go on the road with Beyonce, Prince and many other huge names.  He’s also a scratch DJ that always amazes our guests.  The AFFY Awards are back, 4 new winners this time.  It only takes about 10 minutes to salute them during the party and it’s well worth it.

The VIP Pre-party is different this year.  First off, we’re issuing 75% less VIPs than in years past.  Super hard pass to get and only the sponsors have them.  VIPs are the first ones inside of the venue from 8:30 pm to 10:00 pm.  This guarantees their space in the concert room to watch Ludacris in person.  When doors open at 10:00 pm we’ll have limited space so those who get their first can still get inside while those showing up a little later will still see the show patched into a feed on the rooftop.  For those interested in securing VIP Pre-party passes we have an affordable package that includes a special thanks on the site and 2 VIPs.  Details are on the site or people can email me at info@affiliateball.com.  But they are gonna sell out fast, so people should hit me up ASAP if interested.

Thank you for making such an awesome event. Any last words? 

Thank you for taking an interest in what I’m doing with the Affiliate Ball. I have a fun time doing these events and make life long friends in the process. I’m grateful to all of our past and current sponsors for helping the event evolve into what it is today.  At the end of the day the Ball is a marketing platform.  People think I just throw parties and that’s cool too.  But I’ve been in marketing my whole life and affiliate marketing since the beginning. I’ve figured out a great way to chop up a party into internet promotion using our email blasts, site, youtube videos, facebook, reserved tables, VIPs, signage during the event on the big screens, thanks on the mic and tons more.  This party let’s small business owners join big business owners on the same event.

July 31st we will reset the bar once again with our greatest party yet.  In the past the Copacabana was too crowded in the concert room so I guarantee that won’t happen this year.  We have multiple rooms for our guests to party and have fun.  Get there early so you can get into the room with our VIPs and see Luda up close.  You can still RSVP at affiliateball.com but you must be attending the Affiliate Summit to get in.  Passes can be picked up at our Meet Market booth #831 during the Affiliate Summit between noon and 4:00 pm.  You don’t want to miss this one!



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Does JVZoo have any real competitors?


One day at a conference, around 2010ish,  a computer science professor came up to me and said he wanted to build the next Clickbank. I jokingly said, “Yea, and I want to build the next Amazon.”  Well he built JVZoo.. so…


There has been many competitors pop up time to time.  Most of which are already gone.

The huge Warrior forum has been around forever and implemented a marketplace to buy and sell digital products.  You would think given all the traffic of the forum they would be the most significant competitor.

The newest kid on the block – PayKickstart has had some “big players” launch products on their recently.


Clickbank cleaned house from the CEO down and refocused away from the IM space.  So, they are really not a relevant competitor.


But both of these companies charge you a fee to even list your product for sale.  In PayKickstarts’ case it’s $99 a month.


Here is where is it gets interesting.  While some of the “big players” might launch their products on these platforms they still promote products on JVZoo to make money.

And to go further even some of the founders of these companies are promoting products as an affiliate on JVZoo. It’s a bit odd to say your company is #1,  yet promote products to make money on JVZoo.


For instance not to long ago I got an email from one of PayKickstart’s founders Matt Callen:

Date: June 29, 2017 at 7:18:20 PM EDT

Subject: [Final call] last chance to make an quick ROI with video


And it ends up on a JVZoo checkout page:

So not only does PayKickstart’s founder not only use their own affiliate system… he promotes products that don’t even use their own shopping cart…

I think that speaks for itself.

I honestly don’t know if anyone can catch JVZoo at this point.


Six years ago JVZoo came out swinging when they launched with some truly innovative features – the likes of which an competitor has yet to match… even six years later
  • Free signups to use the platform (no trial b.s., it is truly free).

  • Free training program.

  • Instant payments to affiliates (personally I love seeing my phone blow up with paypal payments). No waiting period to get paid.

  • Free built in webinar hosting.

  • Free built in JV Broker settings.

  • Product owners have full control of who and how their items can be promoted by affiliates.

  • Free compliance review to ensure your product meets FTC standards (They cover your ass)

  • Daily product of the day promotions which if your’s is chosen can sell thousands (if not tens of thousands) of your product. I know this first hand.


But one of my favorite features is the transparent views for affiliates.  This is great for me because if someone hits me up to promote their item I can actually see how many are selling,  the conversion rate, the EPC etc.


And as you can see I can even see the refund rate also.  I love that feature.


Between their innovative platform, hundreds of thousands of built in affiliates to sell your product, and over 50,000 products you can promote as an affiliate to make money,  I just don’t see it.


If you know of any competitors on the map please leave in the comment below.



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Don’t Let Your Business Fail Because You Forgot SEO


You probably think you can just put up a website and you’ll have customers wander in. If you build it they will come, right? Besides, it’s how we’ve done business for years. Build a storefront and hope people decide to stop in for a peek.

The internet doesn’t work that way. When you set up a business online, you have no physical location. People aren’t walking the streets of the internet because there are no streets.

It’s more like wandering the vast reaches of outer space. To get someone to your location, you have to be intentional or you will be a very lonely business.

This is where search engines come in. They’re the navigational tool people use to wander the internet. And you can move up on their navigational menu. But it takes some work.

SEO will help you get there. So, let’s look at a few ways to use SEO for this very purpose.

1. What the Hay is SEO?

According to the Moz: “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Aaaaand that tells you bupkis. Right? SEO people have a bad habit of talking above everybody’s heads without realizing it. Me included.

Let’s look at that Moz definition for a moment. Organic search engine results have nothing to do with some farming practice. Organic simply means natural in this context.

Organic search engine results are the results of a search that isn’t paid for. At the top of each Google search page, you’ll notice a few results labeled “Ad.” These are non-organic search results.

Those positions are paid for positions. Anybody below those are organic search results. Results filtered through Google’s algorithms.

The closer to the top of the first page your page appears, the higher your ranking or SERPs.

How Does Google Decide?

To an untrained observer, the results you get when searching Google might seem arbitrary. As if some guy at Google sits there and separates the goats from the sheep at random.

But Google actually uses computer programs called crawlers to gather information on all websites and index that information. Then, when you search for something, an algorithm compiles search results from that index.

So, essentially, when we talk about SEO or search engine optimization, we’re talking about appeasing the Google algorithm gods. We want to get our pages and websites on the first page.

And lately, the algorithm gods demand a lot of things for entrance onto the first page. Plus, the target is always shifting. Google comes out with algorithm updates all the time. And it’s an SEO expert’s job to keep up.

But right now, it all seems to boil down to quality. Quality content, quality links, and quality networking (in a social sense).

So, let’s look at a few ways to optimize and appease.

2. Keywords Are Still a Thing

Google uses words to find your content. While their machines can now look at things like syntax and context, keywords are still useful. And it’s still possible to rank for specific search strings.

But not all search strings are equal, or useful. Some are much harder to rank for than others. This is due to a multitude of factors like competitiveness and quality of the sites who rank there.

If you’re just learning about keywords, one area I’d say you should focus on is the long-tail. The long-tail is a set of keywords that are easy to rank for because the search volume is comparatively low.

The non-long-tail set of keywords racks up search numbers in the millions. Things like Facebook, condoms, and Adele are going to take up a large chunk of search engine numbers.

Long-tail is about specificity and ease of ranking. Use a keyword tool like KWfinder.com or Google’s AdWords keywords tool and sort by the easiest to rank for.

Then find keywords specific to your niche and that will catch people closer to the tipping point when it comes to sales. Frame an article or video content around this keyword and go!

Just be sure not to keyword stuff. One keyword every 100 words is sufficient. Less is more.

3. Quality Content Forever

There once was a time when you could get away with a page of keywords and links. Sparse content was king.

But Google quickly figured out that they actually have a customer base to please. And in realizing this, they began to police their search engine.

The penalties were dire. If you trespassed Google, you would get buried so deep in the rankings, you would never see the light of day again.

Google now looks closely at your content. If it features too many errors, too many irrelevant links, too dense of content, it gets dropped.

Quality content for small business SEO purposes includes content that’s scannable and useful. Google has basically told webmasters and SEOs to stop worrying about SEO (which we won’t) and focus on quality content (which we will).

Essentially, Google has forced SEOs to adopt content marketing. Which isn’t a bad thing.

To get ranked, write longer form content that gives your customers or leads something valuable they can use. Make sure your paragraphs and sentences are short. And maximize the entertainment value.

Nobody wants a boring sales pitch. They want to be entertained while they shop. So, give them what they crave and they’ll reward you.

4. The Internet is a Network

You might be thinking, thanks, Captain Obvious. But wait a second. A lot of people don’t realize the internet is a network. And without connections, it fails.

The same is true for your site. Google uses your reach and your connectedness to rank you. This means backlinks.

When people link back to your content, you can call that a backlink. Garnering backlinks is hard. It means you have to network.

Social media has exponentially improved our abilities to network. And if your content is shareable, you’ll garner a lot more backlinks.

But you can reach out to other small businesses and blogs and review sites in your niche. This is probably the most effective way of networking and garnering backlinks.

Also, link out to other sites in your niche. Sites will notice when you link back to them and you could open up networking opportunities.

Conclusion: SEO isn’t Complicated

SEO takes work, plain and simple. If you’re worried you won’t be able to understand SEO, don’t worry. It’s actually easier to understand than you think.

Are you using SEO for your small business? Let me know in the comments below.



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Video Is Hot, But That Doesn’t Mean Grab Your iPhone


When we were kids, the video equipment we had on hand was bulky. A VHS or an 8MM tape slid into some yawning orifice. And to mix video, you had to hook it all up to a VCR.

Kids today just don’t know how easy they’ve got it.

Pretty awesome technology is available to the common man right now. The newest iPhone shoots beautiful 4K video. But you can’t just pick up a cell phone and shoot video hoping to come out with something professional.

Otherwise the average Joe on the street would be making loads of money in advertising.

Although the iPhone is an amazing device, you can’t do a lot of things required for professional video with just a cell phone. It takes some extra equipment and a little bit of know-how.

In the next few paragraphs, I’ll outline exactly what you need and give you a few video shooting tips to boot.

1. Stability Is Your Friend

Unless you’re a surgeon, you won’t get stable video with just your hands. See, your hands are constantly making micro adjustments when you try to hold something steady. And since video cameras don’t automatically adjust for this, you need something stable on which to rest the camera.

There are two kinds stability devices you can use with an iPhone. A tripod or a glidecam.

If you plan on shooting in studio conditions or stationary conditions, then you can just buy a tripod with a GripTight mount. This setup will only set you back about $50 if you get a good tripod.

If you want movement in your video, get a glide cam made for an iPhone. This is a weighted and balanced device. With practice, you can even run with it and get smooth and stable footage.

You’ll need a glide cam if you’re going to take footage from a vehicle, or following people around their environment. An excellent glidecam will set you back around $200 or more. But it will reward you with beautiful shots.

2. Your iPhone Microphone Sucks

Apple probably wouldn’t like to hear this. So sue me, Apple! (I didn’t think so.) But the iPhone’s microphone is crummy.

Sure, it’s great for recording your thoughts and secretly recording conversations (secretly recording conversations is illegal in most states, btw), it’s not fit for video production. You need a real microphone for that.

Microphones seem like they’d be expensive. And the best ones are.

But companies like Rode understand budget constraints. And they’ve created an awesome little iPhone companion to help you record on the go.

The Rode Smartlav lavalier microphone works on both the iPhone and Android phones. It’s a clip-on lavalier made for recording an individual’s voice. If you want ambient sounds, you’ll need a much different multidirectional microphone.

And if you’re recording video on your iPhone, you’ll need another device to store sound. Another cell phone will work, an iPod, or a recording device. You’ll have to sync sound later in whatever editing software you choose.

Be sure to test your sound before shooting. There are plenty of great sound apps out there to help you record professional sound with a lavalier mic.

3. Let There Be Light!

This could either be the least expensive aspect of video production or a moderately expensive purchase. Natural light is free.

Learning how to leverage natural light for photo and video production is photography 101. Your subject will look best in natural light.

Getting the right angle is tough. And unless you have a reflective surface, you need to frame your subject so their face is looking directly at the sun. If not, you will have deep shadows.

A reflective surface doesn’t have to be expensive. You can make one with just a large piece of cardboard and some tin foil.

In a studio setup, you use three light sources. A primary light source (the brightest), a secondary light source (second brightest) and a rear light source (third brightest).

The first two light sources need to be at a 90-60 degree angle away from each other. You can use the sun and a reflective surface for these two light sources. And you don’t need a third light source if you’re shooting outside.

You can make your own indoor lighting with fluorescent light sources or if you want to go really shoestring, construction lights. Just a warning, construction lighting is extremely hot and your subject might faint from the heat.

You’ll need to practice setting up lighting and experimenting with white balance before you begin shooting principle footage. You can use a white sheet to help set the color balance on your iPhone.

4. Post Production Fixes All

That seems to be the mantra even in Hollywood these days. You can use post production to cover up some of the most glaring mistakes. And editing software is pretty expansive these days.

But some things aren’t fixable. If your footage is too shakey, you’re screwed. If your lighting is off, you might be able to fix some things with artificial light in software, but it will look tacky.

Get your stuff together before post production, and you’ll spend less time in post production.

But post production is still one of the most important parts of video and sound production. If you suck at editing, your video will be awful.

What kinds of things can you do in post production to make your video awesome? Animation is huge.

Animated video production will spruce up your page and make your videos pop. Have you ever sat through a boring PowerPoint slideshow and fallen asleep? Video without animation is just like that.

Even the smallest thing such as a moving company logo will add entertainment value to your video.

What Should You Avoid in Post Production?

You can make a lot of mistakes in post-production. And some of them are super tempting to the newbie.

Don’t play with transitions. Unless your name is George Lucas, you have no right to use even a side swipe transition. Black out or instant cut transitions are sufficient.

Don’t use animated clip-art from Microsoft PowerPoint. These are horrible, annoying, tacky and unprofessional. Just don’t. Please.

Video Production Is Easy

A video campaign will boost your traffic and increase leads ten fold. And it’s really not a hard process. It takes a little bit of time and a little bit of love.

Do you have experience with video production? Tell me your advice in the comments below!



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Should You Trust Bill Gates With Your Cloud Data?


Ok, yeah, we all know Bill Gates doesn’t run Microsoft anymore. But his name is synonymous with the sprawling corporation behind everything Windows.

So, we’ll just pretend he’s a Wizard of Oz and still sitting behind the scenes running everything.

Bill Gates wasn’t the first person to offer a cloud business solution to the masses. In fact, the first true cloud service dates all the way back to the stone ages of the internet: 1999.

Salesforce.com opened the way with their ability to deliver enterprise applications via a website. A few short years later, Amazon one-upped Salesforce.com with a suite of cloud based services that included human intelligence.

Today businesses face a nebulous array of cloud based services. And it’s patently difficult to choose the best option.

Today I’m going to clear the skies for you. Here’s how to figure out if Gates should get your business.

1. Is It Secret? Is It Safe?

Your first consideration should be security. And while they probably don’t have an enterprising young Hobbit on staff, they should still be able to keep your data secure.

If a cloud provider can’t show you multiple standard security measures, give them wide berth. This is the only way you’ll be completely comfortable with their approach to security.

What should you look for when it comes to cloud security?

Firewalls are one thing. These keep intruders from accessing your network. Anti-virus detection is a must. Multifactor authentication for access and data encryption should be there as well.

Internal security is another aspect you should pay attention to. Who will have access to your data? And how are they vetted?

Microsoft’s Azure is actually the perfect example of a secure cloud network. Their Azure compliance offerings are probably the most comprehensive of all the cloud services.

Not only do they ensure compliance with all governmental regulations on security, they even vett their security through civilian organizations like the MPAA.

2. Another Day Another Dollar

Some cloud services will try to gig you up front. They’ll tell you a massive cost to get started and act as if this is normal.

Don’t go for these “pay to get through the door” services. You’ll quickly find they aren’t reputable.

A great service will only charge you for what you use. And sure, it’s absolutely reasonable to charge for added services.

You’re essentially renting “server space” across the world. And you could be charged for varying periods of time. From hourly to annually depending on the vendor and the services.

And the price can vary significantly as well. You might have a service as low as a dollar a month and you might have services charge you over $100 per month. It really depends on the value they’re dishing out.

3. We’re Here to Serve You

Sometimes, what provider you choose will depend on what you need. If you only need the basics (a bed and a shower), why would you pay for a suite?

So, first evaluate your own business needs. Are you needing video and photo storage? Are you hoping for financial solutions? Or do you need file systems?

You can even outsource your customer relations to the cloud in software based offerings. This is called customer relations management or CRM.

The cloud is utterly diverse. You can outsource a billion functions. From IT networking to basic storage solutions.

4. Backup! We Need Backup!

Systems built by humans are bound to fail. Unless they’re the pyramids. Those things will probably outlast humanity.

And while your data will be more secure in the cloud rather than a local server, data loss happens. And the statistics show that most of these incidents are due to human error.

So, what can you do to prevent this? Go with a service with an excellent backup plan.

How will a service rectify the incident if you lose data? How many copies of your data are spread across their servers?

How many incidents have they had in the past year? And are there legal agreements that outline restitution if they lose all your data?

These are the kinds of questions you need to ask before you sign on to a new service.

5. “I Knew Nothing But Shadows and I Thought Them to Be Real”

While you may not be storing your aged self in an about-faced portrait, the cloud might seem just as magical. But it’s not.

Outages happen. And the smaller the cloud service, the more likely they are likely to experience one.

Downtime is expensive. It kills whole businesses.

Even if a server is up 99.5% of the time, that .5% represents over $9 million in lost revenue for most businesses. So, the margin for error with a cloud service is teensy.

You can’t afford to go with a service with any kind of major downtime history. But even the major services will have some, including Google.

If the service’s downtime history logs aren’t already in an accessible location, ask for a copy. Not only will their willingness to give you these help you determine their trustworthiness, you’ll also know whether they use stable servers.

6. “Scalability is About Building Wider Roads, Not Building Faster Cars”

Speed is important in some cloud services. Especially if you’re merely running a website. But you want to know that if you grow, your service can grow with you.

Again, basics are nice. And that might be all you need at first. But if you go with a service that isn’t scalable, you’re going to be stuck in that awkward position of transferring everything over to a new service.

This can be costly and possibly dangerous, depending on the data and service. So, it’s best to get ahead of future scalability problems by figuring out the growth possibilities now.

Issues might come up you haven’t thought of before. For example, what if you add staff to your team? Can you add users to the service?

Conclusion: Bill Gates Isn’t the Only Wizard

Jeff Bezos and other CEOs are now giving the Billionaire giant a run for his money. But as far as their cloud services go, you’re going to have to decide for yourself.

I hope I’ve given you enough to think on. Do you have advice on choosing a cloud service? Let me know in the comments below.

 



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Here Are 5 Tips for Dental Websites That Don’t Bite


Of course, remote dentistry isn’t possible right now. You can’t have your teeth cleaned by a robot at home. But many aspects of the business side of dentistry now rely on digital technology.

The most connected dentists not only have a basic website, they schedule appointments online, use the cloud for patient file access, and maintain a social media presence.

People use the internet for almost all business transactions today. Your patients expect their dentistry web experience to be just as pleasant and pain-free as their time in the chair.

But if you’re thinking “damn it, Ben. I’m a dentist, not a web designer!” you’re right. Your time is best spent helping people maintain healthy smiles.

But clean dental websites aren’t hard to maintain either. And there are a few simple things you can do to your website right now that won’t tempt you to hit the laughing gas canisters.

1. Simplicity Is Your Friend

Teeth are complicated, as you know. So many things can go wrong with teeth. And the diagnosis and treatment aren’t always straight forward.

You might try to make things simple for your patients, but your end of the deal is pretty complicated.

Web design can get pretty complicated too. Sure, not nearly as complicated as the human mouth. But it’s easy to over complicate things for users, especially if you’re used to working in the back-end of website design.

But in web design, the user comes first. Everything should be designed with the user in mind.

And users want simple and intuitive experiences.

For example, an intuitive web design puts the menus at the top of the website. This is where all of us have been trained to look when we visit a website.

And when a user clicks on a menu item, they should arrive at the promised destination. They shouldn’t have to wrangle multiple drop-down menus or move through several other pages to get there.

The concept I’m trying to get across here is called “minimum usable design.” It’s an aesthetic in web design that says you should be able to use your website when it’s 50% done.

It’s simple enough you could leave it half done and still be usable. Of course, you won’t publish at this point. But it’s a good marker to find out if you’re actually keeping it simple.

2. Outline Offline

When you went through dental school, did you practice surgery on live people first? Of course not! Who would sit through that kind of torture anyway?

While your dental websites don’t feel pain, it’s easier on you if you only have to throw away a piece of paper or erase a white board. You don’t end up tossing hours worth of work.

For some reason, our brains visualize better on paper than they do in the digital space. This might change with coming generations, but right now it’s true.

You will have a more cohesive web design if you write out your ideas and sketch out how you want your website to look. Use flow charts to mock up your menus and links. Sketch out your home page to see how it looks.

You’ll have an easier time getting this phase done than if you stared at a blank screen or a template.

3. Sparkling White Spaces Will Bring You Joy

As a beautiful clean smile makes your heart jump, so should white space on your website.

While, yes, content is king. And you should have as much actual quality content on your site as possible. You don’t need to stuff it all on one screen.

The beauty of the web is that we aren’t limited to physical space. We don’t have to take advantage of limited physical resources like paper.

Facebook has proven this. There is a bottom to your Facebook feed, but it will take a long time to reach it. If it were printed on actual pages, you would be shelving massive volumes. But the digital world is forgiving in that way.

You can make content both long form and good looking. On your main page, you don’t want long form content. Just beautiful links with small paragraphs and wonderful white space in-between.

When you do write long form content, make sure you break it up into one to three sentence paragraphs. And each sentence should be no longer than 20 words.

This makes the content easy to read and scannable. You want your patients to quickly find the information they seek. And white space helps you do this.

4. Make Your Dental Websites Mobile Friendly

While you might do the majority of your computer work on a desktop, most people don’t access the internet this way anymore. Mobile internet access represents 60% of the time people spend on the web. And that number is slowly going up all the time.

It’s utterly frustrating to mobile users when they encounter a site that is not mobile friendly. Pinching and squeezing just to get to a menu or a link is maddening. Human fingers just weren’t designed for it.

Thus, make sure you create a mobile version of your site along with a desktop version. Most web software will already do this for you. But if you neglect responsive design such as mobile friendly features, potential patients will get frustrated and leave.

5. Let Experts Fix Your Dental Websites

You probably see DIY dentistry disasters all the time. And you probably wish people would actually come in to see you or at least call before attempting such feats.

Just as there are dentistry experts people should see, there are dental marketing consultants dentists should see. Your web design and digital marketing campaigns could be sparkling and effective. But you might be trying too hard to do it all yourself.

While you can do a lot yourself, the best results come when you hire an expert to at least take a look.

Conclusion: You Can Do It

Now that you have a few tips and tricks up your sleeve it’s time to wow your patients.

Creating dental websites is easy. But there are times when things go horribly wrong. Do you have any dental website horror stories? Let me know in the comments below.



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Stop Making These Mistakes So Your Website Won’t Suck


There are over 1 billion websites out there today. Visual representations of this are astonishing.

But this also means that there are millions of websites that suck. Really. And it also means there are millions of websites that are awesome.

Which category has more? I have no clue. But your website shouldn’t be in the former category.

That’s why I’m here. To inform you on how to avoid the most common web design mistakes.

1. Your Users Need Glasses to Use Your Site

This is a central element in web design. Readability is key.

But if a person with 40/40 vision needs glasses to read your content, they’ll go somewhere else.

There are tons of fonts out there. So which one do you choose?

First, don’t use Comic Sans. For the love of anything pure, do not do it!

And there are some pretty awesome looking fonts that would make for horrible web copy. Don’t be tempted by flowery fonts or bad ass fonts no matter if you are a heavy metal band or an actual flower company.

If you choose the right fonts, your website will magically look a whole lot better. And the font you choose will have a psychological impact on your brand. So be careful.

If you want to seem respectable, use Serif fonts. They’re clean and easy to read. If you want to seem like a stable company, use Sans Serif fonts, they’re clean and modern and bold.

If you want elegance, use script fonts like Bickman Script. If you want to convey friendliness, use Cooper.

Minimal research is needed to find clean and excellent fonts. So, there’ no excuse for illegible type fonts on your website.

2. Your Users Get Lost As Soon As They Arrive

Navigation should be the first thing you think about when designing your website. Flow charts are excellent for this.

Start with your home page and work your way outward. Every link should go somewhere meaningful on your site. And there should be zero dead ends.

Intuition is a great thing. It helps us navigate life without having to think too hard.

But when something defies our intuition, we get frustrated. This is where intuitive web design comes in.

There are certain givens in web design right now. When you design a page, you need to balance the left-right assumptions of your users.

Where do you immediately look for a menu on a web page? The left and right corners, right?

This is intuitive to most people. Don’t put the navigation bar where people will never find it.

Other Navigation Mistakes

There are some other mistakes you could make with website navigation.

Chiefly, drop-down menus. Drop-down menus are the worst. Look at the top of this page. Do you see Shoemoney using drop-down menus? Heck no! Shoemoney is a wise man. Be like Shoemoney.

But why shouldn’t you use drop-down menus? They cover up your content. And they are buggy as all get out.

Ever tried to use a drop down menu on a mobile device? Usually doesn’t work, right? Drop-down menus were designed for mice, and most people don’t use mice anymore.

If your navigation menu is exploding off the page, you need to clean it up. You can do this by distilling down your menu options into categories. This will clean up your page and allow people to find what they want faster.

3. You Chase Away the People Who Suffer From OCD

And a lot of other people who just can’t stand messy web design in general.

Structure is important. Unorganized content is another way to completely lose your users.

Your users need to be able to scan through your site and find the information they need quickly. If they can’t do that, they’ll go somewhere else.

You need to divide your content up with a heading, sub-heading, keywords, bullets, and other nice typographical things. And when organizing your content on a page, make sure it fits some sort of logical order.

Each page on your site needs a name and a way back to the home page. This is part of both navigation and organization. They need to know where they are at on your site at all times.

Also, your content needs to remain up to date. If you have out of date content on your site, your users will go to a site with up to date content.

And lastly, make sure you have a cohesive theme. Even if it’s a massively broad theme like SEO or Marketing, be sure you don’t put anything on your site that falls outside of those two categories.

4. Your Website Doesn’t Have a Search Widget

If you wandered on to the Shoemoney site by accident, you could find out whether there are articles here about YouTube video marketing pretty fast. There’s a search widget in the upper right-hand corner.

But if that widget weren’t there, you would have to scroll and click through the blog until you found what you were looking for. That’s a massive waste of time.

Don’t waste users’ time. They won’t appreciate it. And they won’t be your users for much longer.

If you don’t know where to find a search widget for your website, Google has your back. They provide a custom search option for websites. This allows users to both search your website and search the internet straight from your page.

Then they won’t even have to navigate away from your site just to find content on your site. It’s a win-win for both of you!

5. You Hurt Your Users’ Eyes With Bad Animations

I’m very happy I see less and less of dancing stick figures and winking Obama pictures these days. But I get super twitchy when web designers choose to add horrid animations to their websites.

First, complicated animations take up bandwidth and slow down your website. So avoid transitions where possible.

Second, there are a lot of tacky animations out there. So, find a professional animation site to buy from. Don’t rely on Microsoft PowerPoint type clip-art animations.

Great Web Design Means Money

Do you want to keep people coming back to your website? Get your site in order. You’ll make a lot more money with a well-designed web site than a crummy page layout.

Do you have any web design horror stories you’d like to share? Tell me about it in the comments below!

 



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3 Entrepreneur Stories to Keep You Driven for Success


In the world of online business and entrepreneurship, it’s easy to always get distracted by all of the shiny lights and opportunities all over the place. This is especially true online, as it’s easy to see huge mega success stories and not realize the years of work it took actually leading to where they are today.

The same can be said of Jeremy and his ShoeMoney empire. If you’ve been following this blog long enough, you will already know that Jeremy didn’t start out as a successful blogger and entrepreneur. He actually went through a long and tedious process of 9-to-5 jobs, money making schemes and eventually finding his way to make money online with Google Adsense and his mobile ringtone site. If you aren’t familiar with the story, you can read all about it in his “Nothing’s Changed But My Change: The ShoeMoney Story” book. I highly recommend it!

Speaking of stories of success… I have a few hand selected names and stories currently in the news to keep you both inspired and driven for success in the months to come. As I mentioned, it’s always easy to look at the success of others and start to feel down on your own performance and any goals that you might not already be hitting. Read through each of the stories below and you will start to realize the many different ways to make money in the world today, along with the many different paths to get there.

Kara Goldin, and How to Get Past the Naysayers and Build a $90 Million Company

When starting any type of business or putting yourself out there for the world to see, there are going to be plenty of naysayers and haters along the way. This is just one of the many obstacles that entrepreneurs have to deal with on a daily basis, and it’s also all part of what makes up the most successful entrepreneurs in the world today — being that either they don’t care or let it bother them, and also how they use such negativity to spur themselves and their businesses to a whole new level.

One industry that you probably think has been hacked to death, is the flavored water and beverage industry. Not only is it extremely competitive, it’s also heavily funded by big name players like Coca-Cola and Pepsi. Kara Goldin is the founder and CEO of Hint, a company that makes around 25 different varieties of flavored water, and a product you may have already seen and purchased at your local shopping center. In this interview with Forbes, Kara is asked 20 different questions about not only how she runs her business and built it into a $90 million empire, but also how she has been helping other entrepreneurs and businesses grow in the process.

Sam Ovens, and the Secrets of Building Wealth in America

A million dollars is not a lot of money these days. Back before the “internet boom” and Silicon Valley, being a millionaire was quite an amazing task. Now it’s just something that happens on a daily basis for entrepreneurs and business owners around the world today. However, don’t take being a millionaire for granted… it’s still an amazing accomplishment and one that definitely takes a lot of work to achieve. Even with all of that being said, the internet has made the process for anyone to find financial or personal success much more attainable — whether it be through online marketing, buying and selling real estate around the world or even selling your expertise through online courses.

Sam Ovens is a perfect example of someone who was bound for success but just wasn’t sure how he was going to get there. At the age of 21 he dropped out of college and was broke and depressed — then by the time he was 25, he was a millionaire!

So how did Ovens get to where he is today? It all started with becoming a consultant to other consultants and making $10 million in the process. Then take that same successful business model and applying it to the concept of running online e-learning businesses. One of the most interesting components of this story is that Sam was living in New Zealand while all of this was going on, but he soon realized 98% of his business was coming from American clients — so he then decided to move the U.S. to further grow his business. You can read more about his story and secrets for building wealth in America, in this Sam Ovens interview on The Epoch Times.

Asia Newson, the 13-Year Old Super Business Girl

Not everyone in life is offered the same opportunities or start on a level playing field. Some entrepreneurs start from nothing, while others have successful parents or financial situations they can start off with. The good news is that the internet has made it a more level playing field for everyone interested in the entrepreneurship and business game.

Asia Newson, a 13-year old entrepreneur from Detriot, always has a passion for success and business. At the age of just 5, Asia was already selling candles she bought from wholesale distributors and selling them to customers in her neighborhood. Today, Asia has expanded that business model into producing her own candles and is now projected to have $100,000 in revenue for her company in 2017 — all while also training 40 of her peers and young kids in Detriot to help grow the business.As mentioned earlier, entrepreneurs are all unique in their own ways, how they get started and what they started with. The secret to Asia’s success comes through the form of her mentor — which is her father. She also found a great business opportunity and one that she was passionate about in the process.

As mentioned earlier, entrepreneurs are all unique in their own ways, how they get started and what they started with. The secret to Asia’s success comes through the form of her mentor — which is her father. She also found a great business opportunity and one that she was passionate about in the process. Not only is this story a great one out of Detriot, but it’s also one that highlights how there is no age requirement when it comes to entrepreneurship and how one person can start changing the world. Be sure to read Asia’s full story on Atlanta Black Star.

Paving Your Way and Making Your Own Entrepreneur Success Story

As you can see through each of the entrepreneur success stories above, each is unique in their own way — and also unique in how their businesses make money and provide value to others. At the end of the day, the world of entrepreneurship and business is an extremely crowded and competitive space and only the strong will survive. To find success, always remember to provide the best value and customer experience possible, while also treating your business like a business!



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